Niallmedia2021

 Conventions of protest music videos May involve direct or implied meanings and statements. May be ambiguous. May call for a change in law or attitudes. Lyrics may not be directly protest related but interprets it. May seek to promote an alternative viewpoint. Reflect the values, attitudes and beliefs of the artist. Often may not focus solely on the artist. Reflects the zeitgeist.

  Donald Glover American actor, comedian, writer, director, producer, DJ, singer, songwriter, rapper. One of his alter egos is rapper Childish Gambino, he has release 4 rap albums. The voice of Simba in the remake of Lion King. "This is America" premiered on an edition of "Saturday night live" presented by Glover who then interviewed Childish Gambino then performed as him. Halls Reception Theory applied to This is America Hall suggested that producers of media product encode their creations with a preferred meaning. This could be set by the institution or the values, attitudes, and beliefs of the person creating the media. He argues that audiences are active not passive and that products are polysemic, " Have more than one possible meaning". 10 Shot analysis 1) This shot is a two shot showing Childish Gambino, or Donald Glover, on the left pointing a weapon at the person in the chair. This is an iconic shot that is instantly recognisable as the music video

Editing Practice  - September 2020.      This task was just to refresh us on using editing programmes as many of us had not done so throughout the time we were off school. I had been using premiere pro for multiple things throughout the lockdown period for many off subject things that I enjoy doing so I was not out of practice.       I decided to practice editing with protest music as this is our brief for this years NEA. I chose Marvin Gaye's "What's going on" from the album of the same now. This is one of my favourite albums and is somewhat of a masterpiece considering the technology of the era.     I used a lot of opacity editing, fading in shots of Gaye performing the song live with shots of worn down areas which have been graffitied and ruined.